Social Media Portfolio

Alicia is an experienced social media manager and content creator, having worked with YMCA Camp Pine Crest, Lola & Miguel, and My Best Clinic to enhance their online presence. She is currently leading a branding refresh for Janterra Real Estate Advisors, including a website and logo redesign, while launching their social media on LinkedIn, Instagram, and Facebook. Her adaptability across industries showcases her versatility in delivering impactful digital solutions.

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Alicia's Business Solution

Alicia focuses on analytics to track engagement, reach, and conversions, ensuring content performs well. She creates high-quality, trend-driven content with a strong brand voice, using SEO and hashtags to maximise visibility. She actively engages with the community, responding to comments and messages while managing brand reputation. She optimizes content for each platform, leveraging Instagram reels, TikTok trends, LinkedIn thought leadership, and more. Alicia also manages paid ads, tests strategies for better ROI, and stays updated on algorithm changes to keep content relevant and effective.

Analytics & Performance Tracking
Content Creation & Strategy
Community Management & Engagement
 Platform-Specific Optimization

Alicia's proficiency with Adobe programs, coupled with her extensive knowledge of film, photography, animation, and design, sets her apart as a formidable educator and artist. Her positive demeanor, unwavering reliability, and exceptional skill set make her an invaluable asset to our institution.

Ryan Seeley
Metropolitan Preparatory Academy

Current Project

Janaterra Real Estate Advisors Inc.

Alicia is currently leading the redevelopment of the Janterra Real Estate Advisory website, enhancing it with fresh content, updated imagery, engaging blog posts, and improved navigation. In addition to the website revamp, she is establishing a strong social media presence for the company by creating and managing LinkedIn, Instagram, and Facebook accounts. Alicia is implementing a content strategy tailored to Janterra’s audience, tracking analytics to optimize engagement, and developing original content to showcase the company’s expertise, market insights, and industry trends.

My Best Clinic 

Alicia was hired to capture fresh, high-quality images for the My Best Clinic website. She collaborated closely with nurses and volunteer models to create professional and engaging visuals tailored for digital design and advertisements. Through careful direction and composition, she ensured that the images effectively represented the clinic’s services and brand identity.

Lola & Miguel 

Alicia was hired by Lola and Miguel to capture fresh, high-quality images for their company website and Instagram, bringing a renewed visual identity to their brand. She collaborated closely with the owner to refine and execute their creative vision, ensuring the imagery aligned with their brand’s aesthetic and goals. 

YMCA Camp Pine Crest

Alicia managed YMCA Camp Pine Crest’s Facebook page for two summers, capturing and curating daily content to reflect camp life. She edited images using Adobe programs, crafted engaging captions, and scheduled posts for optimal reach. She actively monitored analytics, adjusting content strategies to boost engagement and strengthen the camp’s online presence.